Marketing and Advertising has come a long way in just a few short years.

With the sudden overnight emergence of social media, the way companies market themselves, their products and even their executives is taken into account.

Today, consumers are more informed, by each other, thanks to blogging, Facebook, Twitter, and the like. Our clients are thriving today due to the EXPLOSION of information and access we all have. There is a harmony between sending messages and consumer actions. And finding the right balance is key.

Red Poppy Marketing’s owner, Heather Habelka, will be part of a panel of speakers discussing this very topic today, Wednesday March 28th as Southern Connecticut State University will be hosting Nuclear Explosion of Social Media and Advertising. The panel is set to consist of current students and alumni who use social media in their careers every day .

Heather, a graduate of Southern Connecticut State University, earned a Bachelor’s Degree in Journalism in 1997.

As an entrepreneur and the owner of Red Poppy Marketing, she sees first hand the importance of social media campaigns to launch ideas, build awareness and gain exposure. In a competitive industry like Marketing, it is important to STAND TALL above your competition and separate yourself  among the millions of messages we see everyday.

For more information, see the event page on the Southern Connecticut State University website.