Always More Fish in the Sea
Many of them keep offering the same products and services to the same e-mail list – over and over…with diminishing results.
Use the following techniques to help build your list:
Facebook: The new timeline for business pages include customizable cover images and tabs. Utilize these by offering a free subscription to our IFO (Initial Free Offer).
IFO: Speaking of the IFO…offering a free CD, DVD, E-Zine, Report, E-Book or Introductory Webinar via your website is a great way to authentically build your list. With the proper user opt-in sequence in place, and the ability to set up auto-responders via your e-mail marketing program, the IFO is a great list building tool that works for itself.
Speaking Engagements & Trade Shows: Being invited to speak, or participating in a trade show, is only half the battle when it comes to securing new clients. Follow-up is critical. If you are speaking or exhibiting, bring follow-up forms with you. This form allows you to capture the contact information of prospective clients and gives them the ability to indicate their level of interest in your business’ services. Depending on a prospect’s needs, your team can follow up in a timely, and appropriate, manner.