I was reviewing my mastermind meeting notes and compiling my list of “action items” when I came across the following sentence, jotted down in the margin of my notebook: Put your programs and packages together with your clients in mind. Now let me tell you, this phrase was circled, starred and underlined. So, I pulled [...]

One of the most common frustrations our clients share is selling via E-mail marketing. Many of them keep offering the same products and services to the same e-mail list – over and over…with diminishing results. The key is to continuously build your list and consistently add new prospects, so that every time you launch a [...]

Marketing and Advertising has come a long way in just a few short years. With the sudden overnight emergence of social media, the way companies market themselves, their products and even their executives is taken into account. Today, consumers are more informed, by each other, thanks to blogging, Facebook, Twitter, and the like. Our clients are [...]